ULTRAMILK

Ultra brand has become one of the favorite children. Although the actual milk this is for all the ages. Segment the market basically Ultra Milk is all family members, in other words, are all people from all age.

But the main target of the campaign Ultra Milk is of course the mother, who are considered more health their concern "and always looking for the best quality and natural for all family members. Ultra consistently committed as a product that provides milk with the best quality to the consumers.

Ultra Milk, as the company's leading brand was launched in 1975 and recorded as a factory UHT (ultra high temperature) in the first. In the process, Ultra provides a variety of options. Start from the pack 125 ml, 200 ml, 250 ml, up to 1,000 ml for family consumption needs.

When first launched, the people of Indonesia have not always with milk the liquid in the packaging. Generally, that is condensed milk powder and sweet. Thus, the response is not too fast. Moreover, consumers are still comparing the value between economic packaging of liquid milk and other types. Consider the price of one the liquid-milk drink that once when the money runs out, little can be added for a few glasses of milk. This is a challenge for the Ultra, which may still lasts until now, when the economy is declining.

At the factors people, the causes of is the negative perception about the liquid milk. For example, the nutritional content of more liquid milk low. Plus the perception that milk is a liquid, the premium goods. Factors price is the price of liquid milk that is more expensive than milk powder. While the product is a factor in the time period save more liquid milk faster than milk powder. Storage of liquid milk so more consideration, and

liquid milk products are not based on segmentation function. The root of all problems

cause is a lack of knowledge about the people of Indonesia liquid milk.